To convert online leads into sales, you have to publish valuable and educational content. Your content should provide answers to the questions your online users are asking.
In the first few months, content creation might be easy, and you will have a full calendar. But, how do you maintain consistency in content publishing without losing your creative knack in the long run? How do you create which ensures that your audience stays around, they keep coming back, and convert those leads into sales?
Plan ahead
Your marketing plan also called the content marketing strategy should be organized. You should know what you need to write about in the next month and how best to present that information.
Whether you have a team or you run things alone, you have to run in-depth research to create valuable information. If you rush through your work, it will show. Your readers can tell when you spent time creating content and when the content was rushed through.
With a concrete plan, you’ll have enough time to research and write, then publish and promote other content.
Your plan should also consist of a calendar. Without a schedule, things fall through the cracks, and that will cost you money.
Be First on the latest News
You don’t want to write about trending topic hours or days later. If an item in the news affects your niche, in any way, you should try to write about it.
The easiest way for you to get the details of what’s trending is by checking Google’s top trending news. Social media, especially Twitter is another great platform for you to learn of the latest and the trending news.
You also need to be a good listener.
Keep things simple
Making it easy for your audience to access information means more traffic to your blog, low bounce rates, higher likelihood of sales, and even higher chances of the content being shared.
So, how do you create simple content? Review your concepts using the ideas and the associations that your audience understands. Break down your topics into lists or in steps, and encourage feedback for the creation of in-depth content.
Evergreen content creation
Evergreen content is content that stands the test of time and remains relevant months after publishing. To be the best in your field, you should focus on creating content that won’t be outdated months later.
Examples of evergreen content include comprehensive guides, product manuals or videos, charts, case studies/actionable success stories, and data-driven resources among others.
Creating mini-campaigns from your long-form content
EBook, whitepapers, and even original research are great materials for running mini-campaigns. Using these campaigns, you can share links to the main asset, driving more traffic to your website.
Ask Questions and Run Twitter Polls
You cannot run out of ideas when you ask people what they want. And the beauty of this is that every time you ask a question and provide a solution, other questions crop up and you have to address them as well. This creates a cycle, and you never lack ideas to write about.
This strategy also works because the polls and questions asked might be used as case studies to back up some of the information you are relaying through your articles.
Spice things up
Writing long and short-format articles is an incredible way of attracting new visitors, especially when you focus on the quality and relevance of your content. It gets boring though.
Create video formats for your content, turn your articles into infographics, and create SlideShares. Videos and infographics have a higher visual appeal, and they keep your blog/ website fresh.
Curate Compelling content
Compelling content will boost traffic and leads to your site. With the positive feedback and results from such content, you will be motivated to keep going.
The secret to creating consistent and creative content lies in curating compelling content, always.
You also need compelling introductions – agree with the reader, promise, and give a preview of what you have to offer.
Other things you can do include:
- Taking a break
- Find inspiration from other bloggers. Attend seminars and engage those bloggers in online communities
- Get a reliable team to work with and crowdsource
- Interview influencers in your niche
- Find your voice
- Be current
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